Why do I need Hyaluronic Acid in my skin care routine?

By now you’ve all heard of the latest trend ingredients in skin care (especially the ones that promise to keep us looking youthful!). But what is Hyaluronic Acid, and do I actually need it in my skin care routine? Our answer, yes.

So what is it exactly? 

Let’s get technical for a second. The sodium salt of Hyaluronic Acid, a naturally occurring polysaccharide, Sodium Hyaluronate, attracts moisture into the skin. Basically it’s a naturally occurring substance that keeps your skin and connective tissues lubricated and moist, and can hold up to 1000x its own weight in water. Sounds important! If your skin is dehydrated, dry, flaky or sensitive, then you really can’t argue with that.


So what Hyaluronic Acid is in our Skinfood products? 

Considered more effective for skin than pure Hyaluronic Acid, due to its greater compatibility and smaller molecular size, Sodium Hyaluronate is easier for the skin to absorb and process. This is because our formula, with smaller molecule size for deeper penetration, is from non-animal origin (bacterial fermentation). Basically, it's vegan friendly, AND better at locking in hydration. No complaints here!

How does it help with ageing though? 

As you all know, your natural collagen production begins to fade as you age, similarly, so does your ability to naturally produce Hyaluronic Acid (located in your skin’s tissue, a viscous jelly like substance that helps keep your skin plump and supple). Isn’t life cruel? Not only has Sodium Hyaluronate been proven to have a protective effect on collagen synthesis (yes keep it going!), it also helps to naturally reduce epidermal water loss. Basically it keeps your skin bouncy, supple, and HYDRATED.

It helps to revitalize skin’s outer surface layers, so they look and feel softer, smoother and radiantly hydrated. This instantly improves the appearance of fine lines and wrinkles, giving you a plump, bouncy glow (that’s what we all want right?!). 

Sold! Where can I find it? 

We’ve formulated our brand new Ageless Hyaluronic Moisturising Cream to suit all skin types and ages. This wonder cream not only harnesses the hydrating power of our vegan hyaluronic acid, we’ve added Vitamin C to combat pigmentation and uneven skin tone, CoQ10 to energise cell turnover and keep your skin regenerating and revitalised, and a blend of antioxidant rich Pohutukawa, Raspberry Seed Extract and Vitamin E, to fight free radical damage and environmental stressors that affect the skin’s elasticity and protective barrier. Basically, we’re covering all the bases.

Our cream is a light weight texture, rich enough for night time, but light enough under makeup. The cream is best warmed between the fingers and patted into clean, dry skin.

Check out our newest beauty here or shop in our May Bundle here.