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0vs30 is a blog with a real talk approach, celebrating the different lifestyles lived by woman in their thirties. 

Holly shares the good and the bad, dating, friendships, fashion and beauty (including how to combat the signs of aging) … all with a bit of a laugh. 

She doesn’t have a ring on her finger or own her own home, but she does have an extensive heel collection, a beach house to escape to in the weekends, a love for espresso martinis and a social life so vivacious she barely has time to feed her gorgeous Persian cat (so it's lucky we managed to catch up with her quickly!)

Mud Masque time

 How long have you had your blog, and what inspired you to create it?

 I started with a good friend over a year ago. The inspiration behind the blog was the differences in lifestyles lived by woman in their thirties. It’s just been me now for the past six months and the more I experience this decade the more amazed I am by the women who surround me. Not only close friends but new and reconnected friendships.


What do you find the most rewarding part about blogging, and what is the most challenging?

The most rewarding part is creating a genuine conversation with different people, of different lifestyles and experiences, whom I would never have connected with otherwise. There is a real sense of community within the blogging world, not just with your followers, but with other bloggers too. I have met so many inspiring and creative individuals in this industry.

 When a brand reaches out to me for a collaboration or partnership, it’s that boost of confidence that keeps me going. It’s such a great feeling to know that your content is of value to another brand; that they believe you add value to their brand and your content is worth sharing on their own pages. Especially when it’s a brand you are in love with! I can still remember the day Tony Bianco shared one of my posts, I almost fell off my chair!

 With a blog dedicated to all things 30s - including interviews with a myriad of wonderful ladies doing some seriously inspiring things! – what would be your one tip for those women reading who are either in the midst of their 30s, or about to enter this new decade?

I can’t speak for all women in their thirties but for me my thirties have been the most exhilarating, challenging and rewarding years of my life. I have never felt so content and confident in who I am and who I have chosen to surround myself with. So if you are anything like me, be prepared to enter the best years of your life!

  • Surround yourself with people who build you up, contribute in their own way to make you a better person, those who challenge, enliven and hearten you.
  • Say yes more to opportunities whether work or social, you never know who you will meet or what opportunity will arise.

 What’s the best advice you’ve ever received yourself?   

Listen with the intent to understand, not reply.


Speaking of advice, is there anything you wish you could tell your 20-year-old self?

I have actually written a blog about this ‘Five Things I Wish I knew In My Twenties’ which was one of my most engaged blog posts to date! The first thing is:

“People always ask you want you want for your birthday and most have us don’t really know the answer. What do you say? I mean you don’t know what their budget is, if they want to get you something special or practical. What you really want is probably something you shouldn’t say. But I like the idea of looking back at things I own as little memories, memories of moments, friendships and family. I wish my answer had been an interesting book, a coffee table book that I could collect over the years, so in my thirties I had a beautiful and interesting collection. Inside each cover would be a little birthday note, dated from someone who played a part in my life, someone I shared a memory with, someone I loved.”

You will have to read on for the others!

 Being an Auckland girl, what’s an ideal day like for you in the City of Sails?

 I live off the vibes of a bustling city. I need to be surrounded by its culture and people and have all the culinary experiences within walking distance from my doorstep. The last few years I’ve spent finding new restaurants and bars that offer a unique dining experience rather than just great food. Blue breeze Inn is at the end of my road - it’s my regular. I love people watching there - it never lets me down!

 In contrast, ‘me time’ is at the top of my list. Spending time to just ‘be’. I love listening to jazz, burning candles and pottering. I’m a pro-potterer.


What’s your motto or personal mantra? 

 We act as though comfort and luxury were the chief requirements in life, when all we need to make us truly happy is something to be enthusiastic about.  

- Charles Kingsley  


 What’s at the top of your bucket list?

 Explore Europe. I have dabbled in the sights of Europe but that was squished in with a carload of surfers who just wanted to beach hop. I thrive on exploring the unknown so I would love to set off for a month to get lost in cities like Barcelona, Paris and Rome, blogging from the local cafes and drinking cocktails in jazz bars late at night … the dream!


What do you think is the most important step of/in your skincare routine? Is there anything that’s changed about your routine since entering your 30s?

 My mum has taught me the most important part of my skincare regime is to ensure all your make up is washed off, to use a good face wash and clean until squeaky! Since entering my thirties I made the switch to natural based skincare and I feel the benefits more and more every day.


We like to ask all our #skinfoodies, what’s your favourite Skinfood product?

 100% the exfoliator! The texture, the smell and the fact that it actually works! My face feels new after each use! Actually… I’m going to go exfoliate now!

 Read more from Holly at & make sure to follow her on Insta - (@30vs30) to see all of her beautiful content <3

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